The front page of AI search.
Users Pay $11 a Month to Keep Humans Out of Their AI Conversations
CITABLE Is an Important Piece of the AI Optimisation Puzzle
OpenAI Is No Longer the Undisputed Leader
Stop Retrieving Documents. Start Retrieving Claims.
Google Isn't Sending You Traffic Anymore. It's Distributing Your Brand.
People Don't Want AI Making Their Decisions. They Want Something Better.
Researchers Just Validated the Biggest Problem in AI Search Measurement
94% of Enterprises Plan to Increase AEO Investment. Here Is What That Really Means.
76%
of Gen Z trust AI answers over Google search
The Most Important Marketing Investment →
$750B
in revenue projected through AI search by 2028
The Most Important Marketing Investment →
2,000%
growth in the G2 AEO software category in 2025 alone
G2: AI Is Making B2B Software Easier to Find →
69%
of B2B buyers chose a different vendor than planned based on AI guidance
G2: AI Is Making B2B Software Easier to Find →
122%
growth in paid search spend over 15 months: even as AEO rises
Paid Search Grew 122% in 15 Months →
4 to 7%
of AI citation outcomes explained by domain authority alone
Beyond Domain Authority: Five Domains →
14.6%
close rate for AEO-driven leads vs 1.7% for outbound
The Most Important Marketing Investment →
15 vs 3
sources cited per response: ChatGPT averages 15, Gemini averages 3, the platform gap is real
Semrush: 126 Million AI Search Prompts →
1,324%
surge in AI-driven traffic to US retail sites between Oct 2024 and May 2026
Semrush: 126 Million AI Search Prompts →
94% of Enterprises Plan to Increase AEO Investment. Here Is What That Really Means.
A new enterprise survey suggests AEO has officially moved from experimentation to budget line item. But the more interesting story is not the percentage, it is what enterprises are actually investing in.
"When companies begin hiring people, developing internal processes, and integrating new measurement frameworks, a capability has typically crossed the line from curiosity to operational priority."Read the analysis
Users Pay $11 a Month to Keep Humans Out of Their AI Conversations
A new study of 2,000 US AI users reveals that platform choice is organised by task, trust is earned not inherited, and the privacy paradox is really an information problem.
6 min readCITABLE Is an Important Piece of the AI Optimisation Puzzle
Discovered Labs' seven-principle framework is one of the most structured attempts yet to formalise what AI-ready content looks like. It is also a sign that the discipline is growing up.
4 min readOpenAI Is No Longer the Undisputed Leader
Why the biggest AI story this week isn't about OpenAI losing, it's about the end of a one-model world, and what that means for every brand trying to measure AI visibility.
5 min read
The Most Important Marketing Investment You're Not Making
Why Answer Engine Optimization (AEO) is more important than SEO ever was, and what it means for every CMO making budget decisions today.
"SEO was about being seen. AEO is about being chosen. SEO was about awareness. AEO is about authority."Read the analysis
Study Says GEO Doesn't Work. It's Asking the Wrong Question.
A new meta-analysis of 45 GEO studies finds no consistent improvement in AI discoverability. The study is largely correct. The problem is that it is evaluating the wrong thing entirely.
"AI citation is not primarily a content formatting problem. It is a claim architecture problem, and beneath that, a domain ownership problem."Read the analysis
CITABLE Is an Important Piece of the AI Optimisation Puzzle
Discovered Labs' seven-principle framework is one of the most structured attempts yet to formalise what AI-ready content looks like.
OpenAI Is No Longer the Undisputed Leader
Why the biggest AI story this week isn't about OpenAI losing, it's about the end of a one-model world, and what that means for every brand trying to measure AI visibility.
Stop Retrieving Documents. Start Retrieving Claims.
What a new chemistry research platform called AskChem reveals about the direction AI search is heading, and why the claim, not the document, may become the primary unit of brand representation.
Google Isn't Sending You Traffic Anymore. It's Distributing Your Brand.
The companies that recognise the difference between traffic and brand distribution will be the ones that win in AI search.
People Don't Want AI Making Their Decisions. They Want Something Better.
A Tom's Guide reader survey reveals that consumers are using AI as a decision assistant, not a decision maker, and that distinction changes everything about how brands should measure AI search performance.
Researchers Just Validated the Biggest Problem in AI Search Measurement
A new paper from Alibaba researchers on e-commerce intent generation has unintentionally exposed a fundamental flaw in how the AEO industry measures brand visibility.
94% of Enterprises Plan to Increase AEO Investment. Here Is What That Really Means.
A new enterprise survey suggests AEO has officially moved from experimentation to budget line item.
The Cost of Saying No to AI Just Increased
Google's latest AI search change may have turned AI participation from a strategic choice into a competitive necessity.
AI Visibility Is Booming. But Is Anyone Measuring the Right Thing?
A new MediaPost commentary challenges one of the biggest assumptions in AEO: that more AI visibility automatically creates more business value.
We Reverse-Engineered the HubSpot AEO Grader. Here Is How It Actually Works.
HubSpot's free AEO scoring tool is not a web crawl.
AI Shopping Has Gone Mainstream. Consumers Still Check the Answer.
New 2026 data shows AI has rapidly become a primary product-research channel.
Profound Reverse-Engineered ChatGPT Shopping. Here Is What 200,000 Prompts Revealed.
A new Profound research report maps the full architecture of ChatGPT Shopping for the first time: how product cards are selected, where commercial data is sourced, and what actually drives rank.
Profound Is Now an Official Anthropic Connector. Here Is What That Actually Unlocks.
The AEO platform can now design, build, and run marketing agents from inside Claude.
To Win Local Leads in ChatGPT, You'll Need to Buy Yelp Ads
OpenAI and Yelp's new partnership puts Yelp reviews and ratings inside ChatGPT, but the 'Request a Quote' feature that drives actual leads is reserved for paid Yelp advertisers.
HubSpot Enters the AEO Market With a Free Grader and a $50/Month Monitoring Tool
The world's largest marketing platform has built a dedicated AEO product.
Google's Biggest Quarter Ever, and What the Numbers Actually Mean for AI Search
Alphabet reported $119.
The Most Important Marketing Investment You're Not Making
Why Answer Engine Optimization (AEO) is more important than SEO ever was, and what it means for every CMO making budget decisions today.
Beyond Domain Authority: The Five Domains of AI Visibility
What actually drives citation in AI engines? Synthesizing findings from 50+ published studies to understand the new rules of visibility.
Follow the Money: Why Private Equity and Venture Capital Are Betting Big on AEO
From Sequoia's $35M bet on Profound to Headline's investment in Searchable, institutional capital is moving fast into the AEO space.
The B2B Difference: How AEO Strategy Changes When You're Selling to Enterprise Accounts
Consumer and SMB AEO is about being cited.
AEO Is SEO, Plus Something SEO Never Had to Do
The foundation is the same.
Open-Weight Models Are Half the AI Internet. Most AEO Strategies See None of It.
Llama, DeepSeek, Qwen, and Mistral now power a third of all AI inference, and every major AEO platform is structurally blind to them.
Shopping Inside AI: Where It Stands, How to Win, and Who Takes the Market
ChatGPT scaled back its checkout ambitions.
Why Apple Should Build the First Great North American Open-Weight Model
Most open-weight models are coming out of China.
The Attribution Trap: Why Waiting for ChatGPT to Prove Your AEO ROI Is the Wrong Question
ChatGPT just shipped its version of Google's not provided.
Ranked Locally, Absent Everywhere Else
AI Overviews appear in 68% of local searches.
The CMO's AEO Problem: Why AI Visibility Belongs in Your Agency Stack, Not Your Org Chart
Eighty-eight percent of CMOs are being asked by their boards about AI visibility.
What Is Ask Engine Optimization?
AEO is the practice of ensuring your brand is cited, recommended, and accurately represented by AI-powered answer engines. It is not SEO with a new name, it is a fundamentally different discipline.
Read the full explainer76%
of Gen Z trust AI answers over Google search
$750B
in revenue projected through AI search by 2028
85%
of AI citations come from third-party pages
14.6%
close rate for AEO-driven leads vs 1.7% outbound
Leading AEO Providers
The Prompt Group
Done-for-you AI Search Operations for enterprise brands.
Best for: Enterprise brands seeking a fully managed AEO operation with strategic oversight and ongoing citation monitoring.
Profound
The leading AI visibility analytics platform.
Best for: Enterprise marketing and SEO teams that need deep analytics, competitive intelligence, and content optimization across all major AI search platforms.
Searchable
AI search visibility with an agentic optimization layer.
Best for: Agencies, e-commerce brands, and B2B software companies seeking a platform that moves from monitoring to active optimization.